Project overview

FullFlat, a Dubai-based company, initially offered furniture packages and later expanded to offer individual furniture items like chairs, tables, and sofas.

Challenges

Their main challenge was that most conversions (furniture package purchases) occurred through WhatsApp communication, making it difficult to track real revenue in Google Ads. As a result, Google Ads was only able to track clicks to WhatsApp, not the actual purchases, leading to limitations in campaign optimization and performance insights.

Solution

1. BigQuery Integration

Captured the GCLID (Google Click ID) for each click and matched it with validated leads in the client’s CRM system.

2. Revenue Upload via Google Spreadsheets

Developed a system where real purchases were tracked by sending the GCLID along with the corresponding revenue data via Google Spreadsheets.

3. Optimized Campaigns with Real Revenue Data

By uploading actual purchase data, we were able to enrich the Google Ads algorithm with relevant information, enabling more efficient smart bidding and better campaign targeting.

Results

• Increased Conversions – By accurately tracking real purchases, we were able to increase the number of conversions tracked in Google Ads.
• Improved ROAS – With actual revenue data now feeding into the system, the Return on Ad Spend (ROAS) significantly improved, reflecting a more accurate measure of campaign success.
• Efficient Optimization – With access to real revenue data for each campaign, we could optimize campaigns based on true performance, leading to a more cost-effective approach to ad spending.