Project overview

Eagle Powersports – an online shop of a wide range of Polaris, KTM, Indian and other brands OEM Spare Parts.

Challenges

Their main goal was to reach the potential Polaris brand vehicles users across Australian rural areas via Google Ads and achieve a ROAS of 400 -500%. The client did not have any campaigns running, so the account was set up from scratch.

Solution

1. Account Structure

• A campaign with multiple Polaris brand vehicle models and ad groups were created
• A generic ad group was created to capture more broader search terms
• Dynamic Search Ad group was created to capture search terms that are not covered by search Ad groups,

2. Branded Keywords Campaign

A separate brand campaign was created to bid for brand keywords only. This campaign protects the brand from competitors who might bid for the client’s brand name.

3. Remarketing Campaign

A remarketing display campaign was created to recapture visitors of the website in the last 15 days.

Results

• Conversion Value Increased – In last one year we managed to increase the average account conversion value from $3000 to up $7000
• ROAS Increased x3 – The average ROAS of the account has been increased by almost 3 times over the last 12 months.
• Brand Awareness Increased – Overall Search campaigns helped to increase the Brand awareness, as we see more traffic coming through organic traffic