Project overview

Stem Cell Vet is a team of veterinary surgeons and nurses dedicated to improving the lives of dogs in the UK.

Challenges

When we took over the account, the cost per lead was £149, campaigns were generating a lot of irrelevant traffic, the account was unstructured, and the quality of received leads was poor.

Solution

1. Account Restructuring

• The campaign was restructured taking into account the treatment types
• Conversion tracking issues solved
• New bidding strategy applied that fit better the client’s goals
• New ad copies implemented that increased the CTR
• Location target settings changed

2. Display Campaign

• A display remarketing campaign was launched to get back past visitors of the website.

3. New Positive/Negative Keywords

• New keyword research has been done to come up with new keywords ideas that haven’t been used before. 
• A solid new negative keyword list has been created to clean up irrelevant traffic

Results

• CPL Decreased under £40 – Over first 3 months we managed to decrease the CPL up to £15, then gradually increasing the monthly budget remained the CPL under £40
• Ad Spend Increased – Initially we started with £500 of monthly budget and over 2 years period managed to increase it gradually up to £4000 remaining the CPL under £40
• Conversions Number Increased From 2-5 Per Month To Up 80-100