Project overview

J’adoreLesFleurs, a luxury flower business with stores in LA, Vegas, and Miami, specializes in high-ticket flower arrangements in a box, with an average purchase price of $350.

Challenges

The challenge was that their Merchant Center for Shopping campaigns was not fully optimized, and the overall Google Ads account structure needed improvement. The client also wanted to ensure they were well-organized to handle seasonality, especially for peak periods like Valentine’s Day and Mother’s Day. This included organizing their product feed for seasonal products and creating new assets for P-Max campaigns, preparing specific campaigns for high-demand days.

Solution

1. Optimized Product Feed

We improved product titles and other components to better align with search queries, enhancing visibility and relevance in shopping results.

2. Fixed Dynamic Remarketing

We fixed the dynamic remarketing setup so that P-Max campaigns could use product ids to retarget users who added items to their cart but did not complete the purchase.

3. Seasonality and Special Day Preparation

We developed a system to easily adjust the product feed for seasonal peaks, ensuring tailored assets, ad copies, and search campaigns were ready for high-demand periods like Valentine’s Day and Mother’s Day.

Results

• Increased ROAS from 360% to 900% – By optimizing the product feed and remarketing strategy, we were able to increase both the number of purchases and overall revenue.
• Improved Process – We created a streamlined process for adjusting the Merchant Center product feed to better handle seasonality and special days, ensuring campaigns were always prepared for peak periods.
• Enhanced Dynamic Remarketing – The improvements to dynamic remarketing provided additional signals to the campaigns, enabling more efficient optimization and better targeting of potential buyers.