Project overview

The StoryKeeper platform preserves stories – physically and virtually – for generations to enjoy

Challenges

The client approached us to help improve their Google Ads campaigns for the peak season from November to December. The challenge was to drive the right traffic and increase purchases during this period by leveraging previous years’ data to adjust bids efficiently. Additionally, the client wanted to launch multilingual campaigns in Italian, Spanish, French, and German to target a broader audience.

Solution

1. Account Structure

We launched new search campaigns in multiple languages, ensuring the use of the right  keywords, ad copies, and assets tailored to each language.

2. Data Analysis

By analyzing previous years’ trends and metrics, we identified the best-performing keywords and adjusted bids accordingly to maximize returns.

3. P-Max Insights

We implemented a custom P-Max script to gather insights and optimize asset groups. Additionally, we created a negative keyword list for each P-Max campaign to effectively manage and exclude irrelevant traffic.

Results

• Revenue Tripled – Compared to the previous year’s data, revenue tripled during the peak season.
• Effective Account Structure – The new account structure allowed for better optimization and performance management.
• Strong ROAS – The campaigns maintained a ROAS of around 220%, ensuring efficient ad spend and maximized profitability.