Project Overview

SFV Auto Parts is a customer‑first auto parts store dedicated to helping drivers, DIYers, and shops find the right parts at the right price. 

Challenges

When SFV Auto Parts approached us, their Google Shopping setup was significantly underperforming and lacked the structure required to scale profitably. The account was generating a ROAS of only around 150%, which was far below the client’s profitability target, considering their break-even ROAS ranged between 300–350%.

The client’s primary objective was to scale ad spend to approximately $8,000/month while maintaining a ROAS above 400%, which required a complete rebuild of both the account structure and the underlying tracking ecosystem.

Solution

1. Advanced Product Feed Optimization

We optimized the Merchant Center feed using automated rules for price ranges, product categories, best sellers, and inventory levels, enabling better campaign segmentation and Shopping visibility.

2. Complete Google Ads Account Restructure

We rebuilt the account structure based on historical performance data, separating branded campaigns, launching segmented Standard Shopping campaigns, and improving P-Max query control.

3. Custom dataLayer & Dynamic Remarketing

We implemented a custom eCommerce dataLayer with proper shopping events and product IDs, enabling accurate conversion tracking and dynamic remarketing campaigns.

Results

• ROAS Improvement

After taking over the account in February, we increased ROAS to around 500%, achieving over 3x improvement compared to the previous period.

• Accurate Tracking

Implementing a proper eCommerce dataLayer improved conversion accuracy and enabled fully functional dynamic remarketing campaigns.

• Conversion Growth

Purchase conversions increased from 21 in November 2025 to over 110 in April 2026, marking nearly 5x growth.