Project overview

Epodex is a Germany based online retailer specialized in selling epoxy based products for various applications like coating, flooring, microcement, art and other.

Challenges

The challenge of the company was to increase sales while maintaining a strong ROAS of around 500%. The Google Ads account structure was outdated, using the SKAG (Single Keyword Ad Group) method, which previously worked well but had become inefficient. Some campaigns had up to 50 ad groups, and the large number of products to promote made the account difficult to manage effectively.

Solution

1. Account Simplification 

By analyzing the performance of the search campaigns, we discovered that many SKAG ad groups weren’t receiving enough traffic. We simplified the account structure, reducing the number of ad groups to only a few, improving focus and efficiency.

2. Merchant Center Optimization

We optimized the product feed by incorporating more relevant keywords into the product titles, ensuring higher visibility in search auctions and better alignment with user searches.

3. Additional Campaign Setup

We set up Demand Generation and YouTube campaigns to attract prospecting traffic and also created remarketing campaigns to re-engage previous visitors and drive conversions.

Results

• Revenue Doubled – Over 9 months in 2024, revenue doubled, while compared to the previous year’s data it increased by 45%
• Stable ROAS – The ROAS remained steady, around 500%, maintaining profitability and efficiency in ad spending.
• Increased Ad Spend – Despite the increased ad spend (up 76% compared to the previous year), the return on investment remained strong.