Project overview

Possibly.com helps to compare and find the right solutions for your Business needs – simply and at the right price. 

Challenges

The challenge for the client was to scale up the Google Ads account, increasing the conversion volume, while maintaining the target CPL around $150.

Solution

1. Account Simplification 

Before we took over account management, the client used to have a very sophisticated account structure with a lot of campaigns and ad groups (SKAG account structure). We restructured the account to make it more simple and manageable. Also the Smart bidding strategies work best with simpler account structures.

2. New Ad Copies

New Ad copies have been created, where we used Dynamic Keyword Insertion Tool, Location Insertion Tool and Ad Customizers, which increased the Ad Relevance, hence improved the CTR

3. New Keyword Research

We conducted new keyword research to come up with a new list of relevant keywords and create a solid negative keyword list

Results

• Conversion Number Increased – Since we took over the account management (Sep. 21) we managed to increase the conversion number from around 50 per month to 300-350
• CPL remained at $150 – While increasing the number of conversions, we managed to remain client’s target CPL at $150
• Ad Spend Boosted – In order to increase the conversion number, we had to boost the ad spend and increase the traffic volume, which has been done successfully